Frequently Asked Questions

What Are "Local Search Engines" And How Are They Different From "Traditional" Search Engines?

Local search engines were created to improve consumer's local search experiences. These "localized" sites are actually integrated into traditional search engines and often receive priority placement over traditional local web site results when local searches are done. And today, the number of local searched per month is nearly 2 billion, 25% of all searches done online. There are many local search engines, but some of the leading ones include Google Maps®, Yahoo Local®, MSN Live Local®, Superpages.com®, Yellowpages.com® and DexOnline®.

Why Are Local Search Engine Listings Important For My Business?

Until recently, online local search engines relied on web site crawling to capture information about local businesses. However, less than 50% of local businesses have web sites, so the local search engines now use partners like eppraisal.com to provide them with robust local business content. And because nearly 2 billion local searches are performed each month, it's essential that the information displayed about your business by the local search engines is accurate and up-to-date. Even better is making sure that the local search engines receive the kind of enhanced information about your business that will ensure prominent placement in search results and motivate local consumers to contact you—information like the products and services you offer, the brands you carry, the hours you're open, payment methods accepted, and more.

How Will The Total Exposure Subscription Help Ready-To-Buy Consumers Find My Business?

Local consumers are increasingly turning to local Internet searches to find the products and

services they need, right in their own neighborhood. Until recently, local search engines only used web crawling (an automated program that browses web sites and pulls data from the site and passes it to the search engine to create a business listing) to search web sites for the business listings content they display as a result of local online searches. Now, however, they turn to partners like eppraisal.com to provide them with the business content for display.

With the Total Exposure subscription, you have an easy way to review and update the listing information about your business that is sent to local search engines. Better yet, you have an easy way to enhance your business content with important information that will improve your chances of appearing at the top of local search engine results and increase the chance that local consumers will contact you. And you also have a single source for distributing your enriched business content to the largest network of local search engine partners in the industry.

How are my business listings optimized?

We help you take advantage of best practices, such as how to organize content for maximum impact and how to create a keyword-rich online listings strategy. We even tag latitude/longitude point codes to each listing for maximum local search engine performance. Better still, online local search engines prefer eppraisal.com Total Exposure content to traditional database sources because of its reliability. That means greater visibility for you.

Along with unsurpassed business content quality and depth, we enable you to go beyond category-forced "top-down" local searches to capture local consumers based on how they are searching – top-down, bottom up, or anywhere in between.

Whether a consumer is looking for a category (Real Estate), a specific business (Central Florida Realty Group®) or something related ("home buying"); with Total Exposure, you have the shortest and easiest path to qualified consumers, connecting with them based on their terms.

I Already Have A Web Site, So Why Do I Need eppraisal.com?

While its important for you to maintain a quality website, over 80% of local searches begin with a local search engine, and the majority of local searchers don't have a particular business in mind when looking for a local product or service. Since local search engine listings largely receive priority placement over individual Web sites, its essential that you take control of and manage your local search engine listing to insure it's up-to-date, enhanced with compelling keyword content and distributed to local search engines across the Internet.

I've Already Submitted My Business Listing To One Of The Major Search Engines, So How Can eppraisal.com Help?

With eppraisal.com's Total Exposure subscription, you have a single source for managing and distributing essential business content to the largest local search engine network in the industry. We have over 80 local search engine partners, including Google Maps®, Yahoo Local®, MSN Live Local®, Superpages.com®, Yellowpages.com®, and DexOnline®.  One place for updating and submitting business listings content means less money and less time spent on local content management. And, consumers have many choices of local search engines to use, so if your business listings are not distributed across the Web, its likely your business is missing out on reaching motivated consumers just when they're ready to buy.

How Soon Will I Begin To See My Listing In Local Search Engines?

Our local search engine partners currently receive updated business content as frequently as weekly. While local search engine partners select their update frequency, generally your online listing will appear within four to six weeks.

Can I Update, Change, Or Add Listings?

With the eppraisal.com's Total Exposure subscription, you can easily update, change or add new locations right from your desktop. Even better, eppraisal.com makes it easy and affordable to add the kind of compelling information that makes your business stand out from the competition.

How Is The Total Exposure Subscription Priced?

There is a $34.95 monthly charge to maintain your business listing (name, address, telephone number, Website address). Sign up for a year and get a 30% discount – $295.00 annually.

Based on demand from thousands of local businesses like yours, eppraisal.com offers an inexpensive subscription covering you for an entire year that allows you to enhance your basic listing to improve your chances of appearing high in local search engine results and to compel consumers to contact you.