Can designer soap and beautiful towels help sell your house? Probably.
You'll find plenty of sound advice about the best ways to prep your home for sale, but some little extras can make a big difference. You don't want to hinge your home sale on the small details and overlook major issues. The probably won't work, and it will be a waste of your money and effort. But when the house is already in great shape, some of the smallest touches can catch a buyer's eye.
Here's what you should know about the concept of emotional selling, and how you can make it work for you.
#1: Buyers Want the Lifestyle
One of the biggest pieces of important advice that real estate agents and home stagers give is to eliminate all traces of your personal life from the home before inviting buyers in. There's a good reason for it. When your home is filled with photos, toothbrushes and other personal items, it's difficult for buyers to imagine themselves living there. Replace them with luxury items, and you'll get a different effect, says House Logic.
Selling on lifestyle means encouraging buyers to think about all of the ways that living in your home would be better than where they live now. You might not use expensive bath products or equally expensive candles. And a pricey bottle of wine might never find its way into your kitchen under usual circumstances. But when buyers see those items in your home, they get a feeling of luxury.
#2: Staging Already Considers the Little Things
Your idea of luxury and someone else's might not be the same. That's why so many real estate pros say that hiring a home stager is practically always money very well spent. Stagers know what buyers want to see. And they have an ear to the ground for new, luxury products that catch a buyer's eye.
If a stager recommends investing in high-end bed linens, it's wise to listen. That applies to practically anything throughout your home. Stagers know what's trending, and through experience they have learned which details in a home catch the eye. Sometimes it's a light fixture. But sometimes is a jar of expensive bath salts that makes your bathroom look like the best place to relax and unwind.
Focus on luxury touches that feel organic for your home, not what works in someone else's.
#3: Luxury is Relative
If you can't work with a stager, you can still improve your home and make it more inviting. Remember to stick with a reasonable concept of luxury as your buyers will see it. If you live in an urban loft, a bathroom overflowing with white linens and other cottage-esque details would look out of place. Likewise, sleek, mid-mod details would stand out as inauthentic if your home is a farmhouse in the midwest.
Think of your home as a brand that you want to sell, says House Logic, and remember that there are other brands on the market that you're competing with. Any area where you can make your brand look better and feel more like home is a win in real estate.
The little things aren't always what sell a house, but they can turn a buyer's eye. There's a lot to be said for the emotional attachment that people get when walking through property. That's why some people fall in love with a house that couldn't be less ideal.
But when you use the concept for a targeted goal - selling the brand that is your house - those details could be the perfect vehicle for capturing a buyer's attention in a very good way.
Ready to sell your home? Try a Free property valuation from eppraisal to see how your home stacks up. You'll learn vital details such as the estimated value, plus information about other homes that have recently sold in your area. It's the perfect place to start.
